Impact of Adam’s Love Online-to-Offline (O2O) model in monitoringand evaluation of HIV prevention cascade among men who have sex with men (MSM)



Mr. Tarandeep Anand, CEO Adam's Love receiving Best Poster Award from Professor Jürgen Rockstroh MD, Professor of Medicine and Head of the HIV Outpatient Clinic at the University of Bonn, Germany. An active member of the HIV/AIDS treatment community, Dr Rockstroh was the Chairman of the German Clinical AIDS Working Group (KAAD) from 1998 to 2007. From 2007 to 2011, he was elected as the president of the German AIDS Society. From 2009, he has been a member of the executive committee of the European AIDS Clinical Society (EACS).



Awarded the Best Poster at HepHIV 2019 Conference, Bucharest, Romania, 28-30 January 2019

Impact of Adam’s Love Online-to-Offline (O2O) model in monitoringand evaluation of HIV prevention cascade among men who have sex with men (MSM)

Download Adam's Love Online-to-Offline (O2O) model poster

Tarandeep Anand, Chattiya Nitpolprasert
Adam's Love Global Foundation for MSM and Transgender Health (ALGO), Bangkok, Thailand.

Background
Despite technological advances, online interventions and service delivery models lack appropriate tools in monitoring key-populations through HIV prevention cascades, critical to measuring programmatic success.

Methods
Adam´s Love leveraged its novel Online-to-Offline (O2O) model to track and monitor individuals including online reach, engagement, participation in eCounseling, linkages, and offline service uptake. The integrated model O2O included edutainment website, tailored social media promotions, real-time eCounseling and risk assessment support on Adam's Love platforms (i.e. social media and instant messaging applications), an online site- and service-specific booking system, e-ticket and QR code confirmation emails, auto-reminders one day prior to the check-in date and a real-time monitoring app feature to track individuals successfully linked to sites. 

Results
Between May 2017 - August 2018, www.adamslove.org website engaged 879,138 visitors, with 39,692,517 web hits and 4,243,505 webpages viewed. HIV prevention social media promotions via Facebook reached 216,701 people, and YouTube.com videos engaged 729,591 visitors with total watch time of 1,503,877 minutes. Total 1,725 MSM received real-time eCounseling. Preferred timeslots for eCounseling included 13.01 - 18.00 hrs (32.9%), 8.01 - 13.00 hrs (29.4%), and 18.01 - 00.00 hrs (24.2%), and 0.01 - 8.00 hrs (13.5%). Common eCounseling topics included risk assessment and symptoms (29.4%), HIV and nucleic acid testing (NAT) (16.4%), pre-exposure prophylaxis (PrEP) (13.5%), post-exposure prophylaxis (PEP) (9.1%), site details (14%), HIV treatment (10.2%), and lifestyle for PLHIV (3.5%). Of those eCounseled, 412 people (23.9%) successfully completed bookings, received QR codes, and checked-in at service providers in Bangkok (90.8%), other provinces (9.2%). HIV service uptake (validated by check-in app) included HIV testing (36.8%), STD testing (2.7%), PrEP (26.2%), PEP (31.6%), and HIV treatment (2.7%). 

Conclusions
Adam's Love O2O model helped fill significant programmatic gaps representing immense opportunities in tracking individuals through HIV cascades, and is ideal model for stigmatized populations and for scaling-up biomedical interventions.





HepHIV 2019 Best Poster Award

243 participants from 37 countries participated in the HepHIV 2019 Bucharest conference including:
Clinicians 14%, Community representatives 36%, Policymakers/Public Health Institutions 21%, Social scientists, epidemiologists, statisticians 8%, Others 21%.

The Best Poster Award was announced in the Closing Session and out of 66 posters the award went to:

Mr. Tarandeep Anand, Director of Adam's Love, Adam's Love Global Foundation for MSM and Transgender Health (ALGO)

for the poster

PO1/01 Impact of Adam ́s Love Online-to-Offline (O2O) model in monitoring and evaluation of HIV prevention cascade among men who have sex with men (MSM)







Mr. Tarandeep Anand sharing Adam’s Love O2O model impact with Deutsche AIDS-Hilfe and Soa Aids Nederland.

Research supported by ViiV Healthcare, MAC AIDS Fund, and amfAR through a grant from the National Institute of Health’s National Institute of Allergy and Infectious Diseases, Eunice Kennedy Shriver National Institute of Child Health and Human Development, National Cancer Institute, National Institute of Mental Health, and National Institute on Drug Abuse as part of the International Epidemiology Databases to Evaluate AIDS (IeDEA; U01AI069907). We thank all participants and study staff for their significant contributions.