WHO’s Consolidated Guidelines for Key Populations cites Adam’s Love as an evidence-based case study for technology-based interventions

WHO’s Consolidated Guidelines on HIV Prevention, Diagnosis, Treatment and Care for Key Populations cites Adam’s Love as an evidence that demand for HTC and prevention services can be generated through targeted campaigns in identified key population settings.

Adam's Love (http://adamslove.org) website’s goal is to encourage regular HIV testing among men who have sex with men. To link  web site visitors to HTC services, a section titled “HIV testing site near you” offers information about  how to obtain HTC at sites that are friendly to men who have sex with men in Bangkok and other  provinces. Other means of continuous demand creation for HTC services include mass media and  targeted media activities such as regular columns in gay magazines, peer-driven interventions and  celebrity meet-and-greet HIV testing events. The number of clients who have obtained HTC services has increased almost fivefold, from 967 in  2008 to 4371 in 2012. The Adam’s Love web site attracted more than 500 000 visitors in two years  and has its own Facebook page as well, with more than 15 000 fans. One-quarter of clients of the Men’s Health Clinic report obtaining HTC services because of the site.

Download the guidelines at Adam's Love.